Last verified: 2026-10-29
Affiliate disclosure: We may earn a commission if you subscribe to Helium 10 through our links. Screenshots and workflow notes come from our own signed-in Helium 10 account (English UI, Listing Analyzer). Codes: AIPILOTDAILY20 and AIPILOTDAILY10 via https://i.helium10.com/jR0Z10. Offers change, so recheck before paying.
Quick answer
Helium 10 Listing Analyzer scores a main ASIN (and up to 10 competitors) so you can see listing quality, price/stock/reviews, sales estimates, BSR, and a side-by-side metrics table—before you rewrite copy.
On 2026-10-29 (English UI, Elite) we analyzed yoga-mat ASIN B0HF4FK2QS (Gruper Yoga Mat Non Slip…) on Amazon US. After adding three competitors from Get Competitors, Run Analysis returned Listing Quality Score 9.1, price $35.98, stock 27, review count 492, age 1 month, plus a competitor table where Heathyoga hit LQS 10 and Amazon Basics sat at 8.2. Usage meter showed 1 of 150 searches used this month.
| Field | What we saw |
|---|---|
| Where | members.helium10.com → Products → Listing Analyzer |
| Marketplace | Amazon US (www.amazon.com) |
| Main ASIN | B0HF4FK2QS (Gruper Yoga Mat) |
| Competitors added | B0CJ39LHNX, B078XJ1D5W, B01LP0U5X0 (via Get Competitors) |
| LQS (main) | 9.1 |
| Price / stock / reviews / age | $35.98 · 27 · 492 · 1 month |
| Sales window shown | Sep 30, 2026 – Oct 29, 2026 (last 7 days ~$5,214.28) |
| Quota | 1 of 150 searches used this month |
| Seller connected | No — Connect to Amazon banner still visible |
Honest takeaway: this ASIN is a workflow demo (same yoga-mat candidate from our Black Box / Cerebro chain), not a product we recommend you sell. We did not connect Seller Central—backend search terms and seller-only tiles may stay limited. Use Analyzer to score a shortlist, not to discover niches.
Related: Helium 10 guides · Black Box · Cerebro reverse ASIN · coupon codes.
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New checkout codes we verified 2026-10-29:
Monthly: AIPILOTDAILY20 (20% off for 6 months) · Annual: prefer AIPILOTDAILY10 (≈10% forever on our annual test). Confirm on your own summary.
What I tested vs what I did not claim
Tested (2026-10-29, English UI): opened Listing Analyzer on Amazon US; entered main ASIN B0HF4FK2QS; used Get Competitors and selected three yoga-mat rivals; confirmed ASINs ready (main + three competitors); ran analysis; captured score summary (LQS 9.1) and competitor comparison table (LQS 9.1 / 9.1 / 10 / 8.2).
Did not do / did not claim: we did not connect Seller Central, did not invent backend keyword or media-gallery panels we did not open, and did not treat LQS 9.1 as a buy signal. Annual coupon is not 20%; prefer AIPILOTDAILY10. Link only https://i.helium10.com/jR0Z10.
What Listing Analyzer is
Listing Analyzer sits in Helium 10’s listing-optimization group. You paste a main ASIN, optionally pull competitors, and get a Listing Quality Score plus market/listing metrics you can compare across ASINs. It answers “how does this listing look next to rivals?”—not “what niche should I enter?”
Step 1 — Open Listing Analyzer (Amazon US)
From the members area, open Listing Analyzer. Subtitle: Analyze your product listing, your competitors and evaluate the market in which you sell. Confirm marketplace www.amazon.com. History and Listing Analyzer Training sit to the right. A green privacy banner and a Connect to Amazon upsell may appear—we left seller unconnected.
Step 2 — Enter the main ASIN
Paste B0HF4FK2QS into Enter a main ASIN. The ASIN appears as a removable pill. Select My Products to Add stayed disabled without a seller link. Run Analysis became available even before competitors—but scoring rivals is the point of this tool.
Step 3 — Get Competitors and pick rivals
Click Get Competitors. The modal says Find and add competing products for comparison and Add up to 7 more products. We selected three yoga-mat cards (blue border):
- B0CJ39LHNX — YOGATI Yoga Mat
- B078XJ1D5W — Heathyoga Yoga Mat
- B01LP0U5X0 — Amazon Basics Extra Thick Exercise Yoga Mat
Then click Add Competitors.
Step 4 — Confirm ASINs ready, then Run Analysis
Back on the form you should see main B0HF4FK2QS plus competitors B0CJ39LHNX, B078XJ1D5W, B01LP0U5X0 (placeholder still allows more). Click the blue Run Analysis button. Quota on our Elite account: 1 of 150 searches used this month.
Step 5 — Read the score summary (LQS 9.1)
Results opened on the Gruper Yoga Mat row. Headline metrics we captured:
- Listing Quality Score: 9.1 (green ring)
- Price: $35.98
- Stock: 27
- Review Count: 492
- Age (months): 1
Sales estimation for Sep 30, 2026 – Oct 29, 2026 showed last 7 days about $5,214.28 (up vs prior window). Treat sales tiles as Helium estimates—not Seller Central truth.
Step 6 — Compare key metrics across ASINs
Scroll to Compare Key Metrics Across ASINs (and the Category & Subcategory BSR chart above it). Our four-way snapshot:
| ASIN | LQS | Price | Category / subcategory BSR |
|---|---|---|---|
| B0HF4FK2QS (Gruper) | 9.1 | $35.98 | Sports & Outdoors #29,950 / Mats #107 |
| B0CJ39LHNX (YOGATI) | 9.1 | $19.98 | Sports & Outdoors #1,451 / Mats #10 |
| B078XJ1D5W (Heathyoga) | 10 | (see table) | Sports & Outdoors #28,156 / Mats #106 |
| B01LP0U5X0 (Amazon Basics) | 8.2 | $27.33 | Sports & Outdoors #82 / Mats #2 |
Use the table to spot who wins on score, price, and rank—not to copy titles blindly. Heathyoga at LQS 10 is the listing bar; Amazon Basics at 8.2 with Mats #2 shows rank ≠ listing score.
When to use Listing Analyzer
Use it after you already have a shortlist from Black Box and keyword context from Cerebro. Do not use it as your only product-research tool or as proof a SKU will be profitable.
Common mistakes
- Running Analyzer with zero competitors—you lose the comparison that makes LQS actionable.
- Treating LQS 9.1 as a launch green light without sourcing, compliance, and ads math.
- Burning the 150-search monthly quota on random ASINs instead of a shortlist.
- Ignoring the Connect to Amazon banner and then inventing seller-only metrics you never saw.
FAQ
What is a good Listing Quality Score?
Helium shows LQS on a roughly 0–10 style scale in our capture (we saw 8.2–10). Aim to close gaps vs the best competitor on your table—not to chase a number in isolation.
How many competitors can I add?
UI copy: main ASIN + up to 10 competitor ASINs. Get Competitors prompted us to add up to 7 more in that modal state.
Do I need Seller Central connected?
You can run an ASIN analysis without connecting. Connecting may unlock more analysis depth; we left it disconnected and noted the banner.
CTA
Score your shortlist in Listing Analyzer with English UI evidence like the walkthrough above. Need Helium 10 access? Use AIPILOTDAILY20 (monthly) or AIPILOTDAILY10 (annual preference) at https://i.helium10.com/jR0Z10, confirm on our coupon page, and pair with Black Box + Cerebro. More: Helium 10 guides.
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